Web Strategy

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web strategy
How to produce professional quotation of web design with branding strategies project for my client?

I need to produce the impressive quotation so that my client is confident in me and they know it’s worth the money.

If you have your own web site, use design elements from it so there is obviously a connection.

Your personal stationery, starting with your logo, letterhead, envelope, business card etc must be the absolute best you can afford to produce. A quotation and invoice are no different. They are all part of your client-touching communications package.

Keep the design clean, simple and easy to read. Is this something you will be mailing or presenting in person? You might consider a brief laptop presentation of the quotation.

If you want to impress him, do it with content. Show that you understand the importance of setting goals for the site, identifying target audience(s) developing a detailed site map, building wireframes for major sections…and testing, testing, testing of navigation. This is Phase I.

Phase II is paper comps of basic design styles. Allow steps for at least two sets of revisions.

Phase III is actually creating the code.

You can break your fees up into three parts too, so you have some cash flow and he can pay as he goes.

If you need more help, email me.

Good luck.

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