Strategy In Politics
Juan Jose “J.J.” Rendon is Appointed as a Political Consultant to Juan Manuel Santos
J.J. Rendon (known as “JJ”) has been considered as a master of mental strategy in the political arena. Because of this, he is one of the most respected political strategists in Latin America. His image is one of tenacity mixed with an iron will that has allowed him to take on all aspects of politics and come out a winner. A thoughtful man, he prefers to work alone and knows what it takes to beat the opposition.
He has been a political strategist for over 23 years and in that time he has racked up an impressive number of victories. His reputation as a master strategist is the primary reason that he was chosen to head up the campaign of Juan Manuel Santos, who is currently running for president of Columbia. JJ’s last foray into the political arena as a strategist was to assist in the campaign of Porfirio Lobo Sosa, who won the elections. This is just part of his legacy as a political publicist and strategist.
JJ’s techniques and strategies include the use of psychology along with his knowledge of advertising and various forms of media communication. His imaginative approach to the media is the powerful force that makes JJ so successful in his endeavors. His concepts of advertising strategy are studied throughout Latin America and are most noted in terms of marketing the candidates that he represents. In each segment of the market, JJ has demonstrated just how closely aligned he is with the thinking of the masses. It’s this type of skill that has made him invaluable to every candidate that he has worked with.
As a follower of Joe Napolitan, he has distilled his manner and appearance in such a way as to completely distinguish himself from all other strategists. He knows that he can successfully compete with anyone in the political arena and it shows. By not switching political parties, he uniquely identifies himself with that one party and feels no need to compete with those who are working within the same ultimate political agenda. In this way, he is unmatched in promoting the ideas and concepts of his party.
His accomplishments have included guiding the presidential campaign of Carlos Andres Perez and leading the youth vote policy promotion of 1987. JJ’s intuitive approach, coupled with his shrewdness and advanced political savvy, has made him a difficult figure to follow in the political world. He is known for his amazing work ethic which allows no time for a social life and he seldom sleeps. In essence, he is a dynamic political machine that overtakes every challenge in his path.
He is also favorably acknowledged in Miami political circles and his concepts have been taught at the prestigious American Center of Political Management. He has been awarded for his exceptional political contributions on several occasions, as well. It’s easy to see why he has been chosen as advisor for Juan Manuel Santos’ presidential campaign.
About the Author
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Political Science 30: Politics and Strategy, Lec 2, UCLA
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