Marketing Strategy Walker 6th Edition
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Marketing Management: A Strategic Decision-Making Approach $60.00 There is no online Access Code… |
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Marketing Strategy: A Decision Focused Approach $36.00 Marketing Strategy 6/e is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing?s cross/inter-functional relationships. The book?s strategic decision making remains the key strength of this text while separa… |
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Marketing Strategy: A Decision Focused Approach (McGraw-Hill/Irwin Series in Marketing) $4.89 Marketing Strategy 5/e is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketingâs cross/inter-functional relationships. This book helps the student integrate what they have learned about analytical tool… |