Content Strategy On The Web
Web Content Strategy – Stop Duplicate Content
|
|
White Knight Chronicles II $22.95 From Japan s top developer Level 5 (creators of hit titles such as Professor Layton Dragon Quest and Rogue Galaxy) e an epic high production RPG with stunning visuals and over 50 hours of original gameplay. This follow up to the original White Knight Chronicles originally released by SCEA includes new features fans demanded and the return of its signature bination of single and multiplayer role pl… |
|
|
Spider-Man: Shattered Dimensions $23.39 Spider-Man: Shattered Dimensions is an action-packed adventure encompassing four dramatically different parallel universes, each with its own Spider-Man armed with unique strengths. Each stunning universe has its own detailed art design and thrilling gameplay with challenging skill sets to master in order to unlock powerful new moves. Explore dramatic, stunning environments, wield explosive new po… |
|
|
Spider-Man: Shattered Dimensions $24.98 Spider-Man: Shattered Dimensions is an action-packed adventure encompassing four dramatically different parallel universes, each with its own Spider-Man armed with unique strengths. Each stunning universe has its own detailed art design and thrilling gameplay with challenging skill sets to master in order to unlock powerful new moves. Explore dramatic, stunning environments, wield explosive new po… |
|
|
Might & Magic: Heroes VI Deluxe Edition [Download] $54.99 … |
|
|
The Movies $6.41 Imagine you could make any movie you wanted to. Imagine you could pluck someone from obscurity and make him or her the hottest star in Tinseltown. Imagine that you had control of an entire movie studio, competing with others to create a string of box office smashes. Imagine being able to use your judgement alone, deciding whether success lies with epic action pictures or lots of low budget, hammy … |
|
|
The Movies: Premiere Edition (DVD) $19.99 Lights.. Camera. Action! imagine you could make any movie you wanted to. Imagine you could pluck someone from obscurity and make him or her the hottest star in tinseltown. imagine that you had control of an entire movie studio competing with others to create a string of box office smashes. imagine being able to use your judgment alone deciding whether success lies with epic action pictures or lots… |
|
|
Head First Design Patterns $28.52 You’re not alone. At any given moment, somewhere in the world someone struggles with the same software design problems you have. You know you don’t want to reinvent the wheel (or worse, a flat tire), so you look to Design Patterns–the lessons learned by those who’ve faced the same problems. With Design Patterns, you get to take advantage of the best practices and experience of others, so that you… |
|
|
Classroom Instruction That Works: Research-Based Strategies for Increasing Student Achievement $6.00 What works in education? How do we know? How can teachers find out? How can educational research find its way into the classroom? How can we apply it to help our individual students? Questions like these arise in most schools, and busy educators often don’t have time to find the answers. Robert J. Marzano, Debra J. Pickering, and Jane E. Pollock have examined decades of research findings to disti… |
|
|
Technical Communication $100.00 Comprehensive and truly accessible, Technical Communication guides students through planning, drafting, and designing the documents that will matter in their professional lives. Known for his student-friendly voice and eye for technology trends, Mike Markel addresses the realities of the digital workplace through fresh samples and cases, practical writing advice, and a companion Web site — TechC… |
|
|
A Project Guide to UX Design: For user experience designers in the field or in the making $22.65 User experience design is the discipline of creating a useful and usable Web site or application–one that's easily navigated and meets the needs of both the site owner and its users. But there's a lot more to successful UX design than knowing the latest Web technologies or design trends: It takes diplomacy, project management skills, and business savvy. That's where this book comes in. Authors Russ Unger and Carolyn Chandler show you how to integrate UX principles into your project from start to finish. This updated and expanded edition contains information on contracts, content strategy, sketching, prototyping with HTML5/CSS3, research, facilitating and workshops, as well as mobile and gestural applications. |
|
|
A Project Guide to UX Design: For user experience designers in the field or in the making $31.99 User experience design is the discipline of creating a useful and usable Web site or application–one that's easily navigated and meets the needs of both the site owner and its users. But there's a lot more to successful UX design than knowing the latest Web technologies or design trends: It takes diplomacy, project management skills, and business savvy. That's where this book comes in. Authors Russ Unger and Carolyn Chandler show you how to integrate UX principles into your project from start to finish. This updated and expanded edition contains information on contracts, content strategy, sketching, prototyping with HTML5/CSS3, research, facilitating and workshops, as well as mobile and gestural applications. |
|
|
A Project Guide to UX Design: For user experience designers in the field or in the making $31.99 User experience design is the discipline of creating a useful and usable Web site or application–one that's easily navigated and meets the needs of both the site owner and its users. But there's a lot more to successful UX design than knowing the latest Web technologies or design trends: It takes diplomacy, project management skills, and business savvy. That's where this book comes in. Authors Russ Unger and Carolyn Chandler show you how to integrate UX principles into your project from start to finish. This updated and expanded edition contains information on contracts, content strategy, sketching, prototyping with HTML5/CSS3, research, facilitating and workshops, as well as mobile and gestural applications. |
|
|
A+RISE Instructional Strategy Card Set K-5 $71.14 Renowned author and former administrator, Evelyn Arroyo presents K-12 educators with a unique collection of 70 instructional strategies packaged into one convenient card set—translating proven research into action-oriented techniques that help ELL students and all struggling learners achieve academic success.Take a peek inside the A+RISE Instructional Strategy Card Set for Grades K-5: Translates research into an action-oriented, just-in-time instructional approach to help ELLs and all struggling students meet academic requirements. Places an impressive collection of strategies in one convenient ring-bound set that is easily accessed by teachers, coaches, and administrators. Features color-coded cards that group strategies by grade-level and the following seven teaching categories: Language and Content Development Assessment Phonics Vocabulary Fluency Comprehension Writing Introduces one high-yield strategy per card–that includes an illustration, step-by-step procedures and answers to frequently asked questions. Illustrates how to meet the linguistic needs of ELL students and all struggling students as they learn content in math, science, social studies, and English language arts. Focuses on research-based techniques for a variety of settings regardless of native language, level of proficiency, cultural or socio-economic background. Includes reading and writing techniques, cooperative learning, use of linguistic and nonlinguistic representations, scaffolding, teacher modeling, higher order thinking and alternative classroom ELL assessments. Offers a customized solution in an easy-to-access web-based application, A+RISE Standards2Strategy™: Allows users to see how each strategy relates to their own state standards and which strategies will best meet their specific instructional needs. Features videos-in-action, |
|
|
Blogging to Drive Business: Create and Maintain Valuable Customer Connections $24.99 Plenty of businesses are already blogging, and millions more are considering creating blogs. But how does a business build a blog that really works — really builds business and profits? How do companies identify and craft the blogging content and communities that will be most effective for them? This non-nonsense, how-to guide shows you how to go beyond “one-size-fits-all” business blogging to get the job done right. You will learn how to define clear goals, create the right formats and content, and choose the right tools – including state-of-the-art Web 3.0 tools that offer powerful competitive advantage. Eric Butow and Rebecca Bollwitt draw on their own extensive experience, as well as the experience of innovative business bloggers from Adidas, Wal-Mart, Google, HP, BusinessWeek, and many other leading companies. Writing for everyone in the business – not just marketing and PR – they show how to: ” Create a comprehensive blogging strategy ” Integrate blogging with other offline and online marketing tools” Use blogs to drive customers and prospects to the business” Push information to customers via RSS” Create thriving online communities – and listen to their invaluable feedback” Manage comments (and decide whether to have them)” Utilize podcasts, vlogs, microblogging, and other new techniques” Leverage Web 3.0 widgets, mashups, personal agents, and semantic web technologies, and much more |
|
|
Blogging to Drive Business: Create and Maintain Valuable Customer Connections $17.99 Plenty of businesses are already blogging, and millions more are considering creating blogs. But how does a business build a blog that really works — really builds business and profits? How do companies identify and craft the blogging content and communities that will be most effective for them? This non-nonsense, how-to guide shows you how to go beyond “one-size-fits-all” business blogging to get the job done right. You will learn how to define clear goals, create the right formats and content, and choose the right tools – including state-of-the-art Web 3.0 tools that offer powerful competitive advantage. Eric Butow and Rebecca Bollwitt draw on their own extensive experience, as well as the experience of innovative business bloggers from Adidas, Wal-Mart, Google, HP, BusinessWeek, and many other leading companies. Writing for everyone in the business – not just marketing and PR – they show how to: ” Create a comprehensive blogging strategy ” Integrate blogging with other offline and online marketing tools” Use blogs to drive customers and prospects to the business” Push information to customers via RSS” Create thriving online communities – and listen to their invaluable feedback” Manage comments (and decide whether to have them)” Utilize podcasts, vlogs, microblogging, and other new techniques” Leverage Web 3.0 widgets, mashups, personal agents, and semantic web technologies, and much more |
|
|
Blogging to Drive Business: Create and Maintain Valuable Customer Connections (Que Biz-Tech Series) $21.99 Use Blogging to Supercharge Sales, Customer Loyalty, Innovation, and Profits“To connect with today’s buyer, you need to stop pushing your message out and start pulling your customers in. And there is no better tool for this than the blog! Blogging to Drive Business is an essential guide for any business wishing to use a blog to attract a steady stream of inbound opportunities.”—Paul Dunay, Global Managing Director of Services and Social Marketing, Avaya Inc.Blogging can help you deepen customer loyalty, reach new customers, gain indispensable feedback, and drive more sales. This no-nonsense guide shows how to craft a business blog that does all that, and more—building your business and increasing your profits. Top e-marketers and business bloggers Eric Butow and Rebecca Bollwitt help you define clear goals, generate the right content with the right tools, attract visitors, build communities, and avoid costly mistakes. They draw on their own extensive experience, as well as the work of innovators from companies such as Intel, Wal-Mart, Google, HP, and BusinessWeek. Whatever your role in the business, you’ll learn how to:• Launch a blog that truly represents the best of your business• Create a comprehensive, long-term blogging strategy• Staff your blogging initiative• Integrate blogs with other offline and online marketing programs• Use your blog to drive customers and prospects to the business• Push up-to-the-minute information to customers via RSS• Build a thriving online community—and learn from what it tells you• Manage comments (and decide whether to have them)• Utilize podcasts, vlogs, microblogging, and other new techniques• Gain business value from hot new Web 3.0 technologies, including widgets, mashups, personal agents, and the Semantic Web |
|
|
Branding By Blogging: Build Your Brand Identity And Online Presence To The Maximum Using This Ultimate Business Branding Strategy And The Power Of Blogs! $3.99 Blogging is one part of an advertising campaign. It is a powerful marketing tool that can give you free exposure — publicity that your business needs to develop a strong web presence and establish your brand identity.A blog is easy to maintain and flexible. Unlike a website, which is stagnant and fixed, a blog can be anything you want it to be. Depending on your creativity and mood, you can fix your blog up to target your needs. A blog is very friendly, too. It has the ability to reach out, connect, and link up to other active blogs far and wide into the blogosphere. Combined with other advertising efforts, a blog has the capability to broadcast your product and business and be a powerful money-making tool.This book will disclose full information about blogging and its significance to your business as an advertising tool. It contains detailed guidelines on setting up a blog, the benefits you can expect to derive from it, planning for relevant content, maintaining a blog, and promoting a blog through tried and tested marketing techniques.Create your blog now with the help of this blogging manual and see it build your brand identity and online presence to the maximum! |
|
|
Building Portals, Intranets, and Corporate Web Sites Using Microsoft Servers $1.21 Building Portals, Intranets, and Corporate Web Sites Using Microsoft Servers is the practical guide to designing, developing, and implementing Web portals using Microsoft servers and the .NET Framework. James J. Townsend provides portal development teams with a working developer’s overview of the concepts, technologies, and products used in building successful corporate portals. Readers learn how to create a portal architecture based on Microsoft .NET and integrate multiple server technologies and components to create a powerful portal solution. After introducing basic concepts in portal development, Townsend describes the Microsoft portal strategy and the importance of Web services to .NET. Readers become familiar with the .NET portal framework and the roles of Microsoft’s SQL Server, Commerce Server (MCS), SharePoint Portal Server, BizTalk Server, Internet Security and Acceleration (ISA) Server, Content Management Server (MCMS), and related technologies. Key topic coverage includes security feature integration, personalization, content management, enterprise application integration (EAI), collaboration features, providing full search capability, and achieving scalability. A companion Web site features all the source code used in examples throughout the book. This book provides practical development advice in answer to questions commonly faced by portal developers, such as: When does it make sense to develop or deploy a Web service? Page 87 Is there a straightforward way to mitigate almost all potential security risks? Page 197 How do you get the most out of personalization? Page 266How can you measure the return on investment for content management? Page 269Which is the bestonline conferencing solution for your organization? Page 403 When and how should you scale up and/or out? Page 446 Building Portals, Intranets, and Corporate Web Sites Using Microsoft Servers shows you how to choose and integrate the right products and build the best portal for your |
|
|
Business Communications: A Cultural and Strategic Approach $0.78 How do communications work, and how can you make them work for you? Communications affect every aspect of our lives, from speaking to someone face-to-face, to sending an e-mail or making a telephone call. Written by authors experienced in teaching on business communications skills courses, this essential textbook serves as a definitive guide to how communications work and how to make them work effectively in businesses and organizations. The authors show that all communication takes place in a cultural context, and that the best approach to improve communication is by a step-by-step development of a communication strategy, providing crucial cultural and strategic perspectives on the topic. The authors systematically take students through the types of communication models, explain cultures and strategies, and help them to improve performance communications. The book explains: How to structure and write a communications strategy How to implement the strategy for written, oral and visual means of communication How to communicate in different situations: in meetings, as a leader, to present an image, or across boundaries Business Communications additionally covers web-based communication to ensure content is appropriate for e-commerce and e-business. Theory and practice are combined at every stage to link understanding with implementation and demonstrate how to use strategies to improve communications. Ideal for introductory business students, Business Communications will complement and go beyond the generic skills covered in many more elementary books. This book is supported by a comprehensive website. |
|
|
Chemistry, Student Study Guide $65.75 This third edition continues to innovate by providing students with an integrated and modern approach to the subject. The text emphasizes the modern tools of chemistry while incorporating historical evidence, and its unique molecular/quantitative emphasis is further reinforced by an integrated media package developed by the authors. Also of benefit is the just-in-time presentation of key content – only providing details once they are needed. While key topics and analytical techniques have been updated, there is now an additional, third chapter on chemical equilibrium. The authors have also developed an expanded and more integrated problem-solving emphasis that now incorporates a 4-step strategy throughout, complete with text icons. The whole is backed by a range of supplements, including a new illustration program, a tutorial CD, interactive learningware, an extensive Web CT component, an instructor’s resource CD, and a solution CD. |
|
|
Classroom Instruction That Works with English Language Learners Participants’ Workbook $22.95 What can teachers do to ensure that English language learners (ELLs) understand academic content while developing their English language skills? To answer this question, authors Jane Hill and Cynthia Björk have created this workshop facilitator’s guide based on recommendations from the 2006 book Classroom Instruction That Works with English Language Learners. Educators can use the guide to create and conduct two-day workshops for mainstream ELL instructors at all levels. The guide includes in-depth discussions of such vital classroom strategies as homework and practice, summarization and note taking, and use of nonlinguistic representations, among many others. For each strategy, the authors provide a summary of the research, detailed examples of how to modify the strategy for use with ELLs at different levels of language acquisition, and activities and worksheets to help teachers fully understand the reasoning behind the strategy. An accompanying PowerPoint presentation for use in workshops can be accessed online at the McREL Web site and is reprinted in the guide.Accommodating English language learners is one of the greatest challenges educators face today. Just as different levels of fluency require different approaches, so too do different backgrounds and languages. This practical, research-based guide gives teachers the support they need to help ELLs thrive alongside their English-dominant peers. |
|
|
Communicating Design: Developing Web Site Documentation for Design and Planning $35.99 Using quick tips for improving deliverables and in-depth discussions of presentation and risk mitigation techniques, author Dan Brown shows how to make the documentation you’re required to provide into efficient communications tools. From usability reports to project plans, content maps, flow charts, wireframes, each chapter includes a contents checklist, presentation strategy, maintenance strategy, a description of the development process and the deliverable’s impact on the project and more. |
|
|
Consumer Behavior: A Strategic Approach $293.95 Tailored for upper-level undergraduate and MBA students, Assael’s Consumer Behavior applies behavioral concepts to market strategy (domestic and international) with special emphasis on web-related issues and applications. Assael presents the content from a managerial perspective, focusing on decision making as the framework for understanding consumer behavior. The text also features a unique, three-chapter Marketing Action section, covering marketing communications, marketing segmentation and micromarketing, as well as consumer rights and social responsibility. |
|
|
Consumer Behavior: A Strategic Approach $31.17 New – Tailored for upper-level undergraduate and MBA students, Assael' s “Consumer Behavior” applies behavioral concepts to market strategy (domestic and international) with special emphasis on web-related issues and applications. Assael presents the content from a managerial perspective, focusing on decision making as the framework for understanding consumer behavior. The text also features a unique, three-chapter “Marketing Action” section, covering marketing communications, marketing seg |
|
|
Consumer Behavior: A Strategic Approach $41.9 New – Tailored for upper-level undergraduate and MBA students, Assael' s “Consumer Behavior” applies behavioral concepts to market strategy (domestic and international) with special emphasis on web-related issues and applications. Assael presents the content from a managerial perspective, focusing on decision making as the framework for understanding consumer behavior. The text also features a unique, three-chapter “Marketing Action” section, covering marketing communications, marketing seg |
|
|
Content Area Reading and Writing: Fostering Literacies in Middle and High School Cultures $20.58 This theory-based, strategy-driven approach to teaching content area and secondary reading keeps an eye on the cultural issues affecting secondary students while emphasizing reflective practice to promote the most effective teaching. Chapters on assessment, motivation, struggling readers, aligning standards with strategies and assessment, and a constant focus on diversity set this text apart. Frequent opportunities for readers to apply the concepts they are learning help to make this a truly informative text. SPECIAL FEATURES INCLUDE: Step-by-Step features, which precisely explain a strategy’s implementation. Plenty of simple and effective strategies for assessing and addressing students reading capabilities. A strong focus on standards that shows beginning teachers how to integrate literacy goals with content standards. An abundance of student work samples to fully illustrate chapter concepts, strategies, and effective teaching. A Companion Wesite, available at www.prenhall.com/unrau, containing self-assessments, web links, and classroom video footage to round out content comprehension. |
|
|
Content Critical: Gaining Competitive Advantage Through High-Quality Web Content $34.99 In the age of information overload and content glut, how do you get people to read what’s on your website?The modern world runs on content. And the Web is fast becoming the medium of choice for content delivery. Increasingly business is about getting the right content to the right person at the right time – and making a profit out of it. Content is critical.Content Critical will change the way you think about the Web. If part of your job involves writing original content to be placed on the Web – product support material, a marketing pitch, or internal communication – you’re part of a publishing process. Think of your website as a publication and it all begins to make a lot of sense. Think of the person who visits your website as a reader and your objectives become clearer. Content Critical explains the theory and practice of producing reader-focussed, compelling content. It includes highly detailed, practical advice about what it takes to build a professional, content-oriented website, including classification, navigation, search and content layout. It shows you how to organize a publishing team and how to create a web publishing strategy.Discover what high-quality content really is, and learn how to create it.Having a Web presence that people want to use and keep coming back to is increasingly a vital source of competitive advantage. And that means content is critical. How good is yours?Content publishing expertise is the vital skillset in the information age. Content Critical will help you:discover the key skills required to write compelling content for the Webunderstand the rules of publishing content onlineknow how to appeal to your online readersdevelop an effective Internet communications strategybuild publishing skills within your organization. |
|
|
Content Management $65 “Dr. Hackos has written an invaluable reference. This book will arm you with the knowledge to turn your information into a real competitive advantage.”-PG Bartlett, VP of Marketing, Arbortext”Finally! A book written for information-development managers who want to move their departments into the 21st century.”-Diane Davis, Senior Publications Manager, Synopsys, Inc.Content management begins with a vision of the users’ experience—learning what information your customers, employees, and trading partners need from you and how best to deliver it. Successfully publishing your content to the Web and multiple other channels means grounding your strategy in your user community and building on it a comprehensive information model. An effective information strategy in today’s highly competitive e-business world requires planning, design, structure, and collaboration. At the center of this strategy is content—the currency for competing in the Digital Age. Your effectiveness at managing and delivering content can make the difference between business success and failure. Not only is content management in your future, it is one of the greatest challenges faced by businesses today.Using the content management strategy that she helped develop for companies such as Nortel, Motorola, Xerox, Cisco, and others, JoAnn Hackos walks content managers and developers, information architects, Web designers, and IT managers through the five phases of content management and discusses in detail important issues such as:* Establishing a content strategy to determine what content your users need, in which media it should be delivered, and what types of content should be singled out for sales and marketing, customer support, training, reference, and more* Moving existing content out of books to more accessible modules* Developing an information model that underlies your Web site design* Taking advantage of XML* Transforming your organization’s |
|
|
Content Management for Dynamic Web Delivery $5.71 Used – Successfully manage Web content to achieve a competitive edge Using the content management strategy that she developed for companies such as Nortel, Motorola, Cisco, and others, Hackos walks readers through the stages of effective Web content management. She shows how to establish a content strategy based on what type of content a user needs, the platforms to which it should be delivered, and the types of content necessary for the organization. Readers will learn how to develop and incorp |