China Strategy
What are some of the environmental factors that you will need to consider in marketing coffee in China?
You are the marketing manager for a leading coffee chain. Your company has made the decision to expand internationally, specifically into China. What are some of the environmental factors that you will need to consider in marketing your coffee in China? Which of one of these factors would have the largest impact on the company’s marketing strategy? Why?
Environmental scanning usually refers just to the macro environment, but it can also include industry and competitor analysis, consumer analysis, product innovations, and the company’s internal environment. Macro environmental scanning involves analysing:
* The Economy
o GNP or GDP per capita
o economic growth
o unemployment rate
o inflation rate
o consumer and investor confidence
o inventory levels
o currency exchange rates
o merchandise trade balance
o financial and political health of trading partners
o balance of payments
o future trends
* Government
o political climate – amount of government activity
o political stability and risk
o government debt
o budget deficit or surplus
o corporate and personal tax rates
o payroll taxes
o import tariffs and quotas
o export restrictions
o restrictions on international financial flows
* Legal
o minimum wage laws
o environmental protection laws
o worker safety laws
o union laws
o copyright and patent laws
o anti- monopoly laws
o Sunday closing laws
o municipal licences
o laws that favour business investment
* Technology
o efficiency of infrastructure, including: roads, ports, airports, rolling stock, hospitals, education, healthcare, communication, etc.
o industrial productivity
o new manufacturing processes
o new products and services of competitors
o new products and services of supply chain partners
o any new technology that could impact the company
o cost and accessibility of electrical power
* Ecology
o ecological concerns that affect the firms production processes
o ecological concerns that affect customers’ buying habits
o ecological concerns that affect customers’ perception of the company or product
* Socio-Cultural
o demographic factors such as:
+ population size and distribution
+ age distribution
+ education levels
+ income levels
+ ethnic origins
+ religious affiliations
o attitudes towards:
+ materialism, capitalism, free enterprise
+ individualism, role of family, role of government, collectivism
+ role of church and religion
+ consumerism
+ environmentalism
+ importance of work, pride of accomplishment
o cultural structures including:
+ diet and nutrition
+ housing conditions
* Potential Suppliers
o Labour supply
+ quantity of labour available
+ quality of labour available
+ stability of labour supply
+ wage expectations
+ employee turn-over rate
+ strikes and labour relations
+ educational facilities
o Material suppliers
+ quality, quantity, price, and stability of material inputs
+ delivery delays
+ proximity of bulky or heavy material inputs
+ level of competition among suppliers
o Service Providers
+ quantity, quality, price, and stability of service facilitators
+ special requirements
* Stakeholders
o Lobbyists
o Shareholders
o Employees
o Partners
Scanning these macro environmental variables for threats and opportunities requires that each issue be rated on two dimensions. It must be rated on its potential impact on the company, and rated on its likeliness of occurrence. Multiplying the potential impact parameter by the likeliness of occurrence parameter gives us a good indication of its importance to the firm.
Event Highlights: Taiwan’s China Strategy
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2013: WORLD WAR III $21.95 In 2013: World War III, the Peoples Republic of China explodes out of its borders. It presents China’s political, social and economic rationale, military preparations and grand strategy for such a disaster. It discusses the lack of political and military preparations by the west, the consequences for China’s neighbors, and how the world in general and the United States in particular will respond. Events in today’s world make it all possible. The only way to prevent it is to plan for it now. |
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2013: World War III $18.66 Used – In 2013: World War III, the Peoples Republic of China explodes out of its borders. It presents China’s political, social and economic rationale, military preparations and grand strategy for such a disaster. It discusses the lack of political and military preparations by the west, the consequences for China’s neighbors, and how the world in general and the United States in particular will respond. Events in today’s world make it all possible. The only way to prevent it is to plan for it no |
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2013: World War III $18.66 New – In 2013: World War III, the Peoples Republic of China explodes out of its borders. It presents China’s political, social and economic rationale, military preparations and grand strategy for such a disaster. It discusses the lack of political and military preparations by the west, the consequences for China’s neighbors, and how the world in general and the United States in particular will respond. Events in today’s world make it all possible. The only way to prevent it is to plan for it now |
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2013: World War III $23.33 Used – In 2013: World War III, the Peoples Republic of China explodes out of its borders. It presents China’s political, social and economic rationale, military preparations and grand strategy for such a disaster. It discusses the lack of political and military preparations by the west, the consequences for China’s neighbors, and how the world in general and the United States in particular will respond. Events in today’s world make it all possible. The only way to prevent it is to plan for it no |
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2013: World War III $25.28 In 2013: World War III, the Peoples Republic of China explodes out of its borders. It presents China’s political, social and economic rationale, military preparations and grand strategy for such a disaster. It discusses the lack of political and military preparations by the west, the consequences for China’s neighbors, and how the world in general and the United States in particular will respond. Events in today’s world make it all possible. The only way to prevent it is to plan for it now. |
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21st Century China: View and Vision $52.39 New – Global Encyclopaedia of Business Management represents the most up-to-date, authoritative and accessible guide to the modern business world available, providing a gateway to the state of the art in marketing, finance, strategy, leadership, people management and beyond. This Encyclopaedia is organized alphabetically into over 150 entries covering the whole spectrum of business and management including: business terms. Concepts, thinkers, practitioners, organizations, brands, companies etc. |
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21st Century China: View and Vision $87 Used – Global Encyclopaedia of Business Management represents the most up-to-date, authoritative and accessible guide to the modern business world available, providing a gateway to the state of the art in marketing, finance, strategy, leadership, people management and beyond. This Encyclopaedia is organized alphabetically into over 150 entries covering the whole spectrum of business and management including: business terms. Concepts, thinkers, practitioners, organizations, brands, companies etc. |
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21st Century China: View and Vision $86.25 Used – Global Encyclopaedia of Business Management represents the most up-to-date, authoritative and accessible guide to the modern business world available, providing a gateway to the state of the art in marketing, finance, strategy, leadership, people management and beyond. This Encyclopaedia is organized alphabetically into over 150 entries covering the whole spectrum of business and management including: business terms. Concepts, thinkers, practitioners, organizations, brands, companies etc. |
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7 Deadly Scenarios: A Military Futurist Explores War in the 21st Century $13.99 A global pandemic finds millions swarming across the U.S. border.Major U.S. cities are leveled by black-market nukes.China’s growing civil unrest ignites a global showdown.Pakistan’s collapse leads to a hunt for its nuclear weapons.What if the worst that could happen actually happens? How would we respond? Are we ready?These are the questions that Andrew Krepinevich asks—and answers—in this timely and often chilling new book, which describes the changing face of war in the twenty-first century and identifies seven deadly scenarios that threaten our security in the crucial years ahead. As president of the Center for Strategic and Budgetary Assessments and consultant to secretaries of defense, the CIA, the Homeland Security Council and the Joint Forces Command, Krepinevich’s job is to think the unthinkable—and prepare a response in the event our worst nightmares become reality. Basing his analysis on open intelligence sources, an assessment of the latest global and political trends, and his knowledge of contemporary military history, Krepinevich starts each of the seven scenarios in the context of current geopolitical realities and vividly tracks the path to crisis. From the implosion of Pakistan to a worldwide cyberattack, from the consequences of a timed withdrawal from Iraq to the likelihood of a China on the march, Krepinevich reveals the forces—both overt and covert—that are in play; the ambitions of world powers, terrorist groups, and rogue states; and the actions and counteractions both our enemies and our allies can be expected to take.As riveting as a thriller, 7 Deadly Scenarios takes you inside the corridors of power, peers into the world of defense planning, and explores U.S. military and political strategy in the past, present, and likely future. The result is a must-read book that will trigger discussion, thought, |