Business Strategy Books
‘Blue Ocean Strategy’ Business Management Book Synopsis
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Selling To Americans: Proven Strategies For Selling To U.S. Business Executives *Audio Book Only* $8.99 … |
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Reciprocal Teaching Strategies at Work: Improving Reading Comprehension, Grades 26 [VHS] $75.00 The International Reading Association is the world’s premier organization of literacy professionals. Our titles promote reading by providing professional development to continuously advance the quality of literacy instruction and research. Research-based, classroom-tested, and peer-reviewed, IRA titles are among the highest quality tools that help literacy professionals do their jobs better. … |
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Finding New Customers For Your Business: Management Training Program [American Business Video Training Series] (2 VHS Videos and Reference Book) (Includes 2 VHS Videos and One Reference Book) New customers and new business require two things from any business person or company. The first is knowledge of the market place and a clear understanding of the dynamics of marketing, especially as it applies to your product or service. The second is action. All the knowledge in the world won’t bring in dollar one, if it is not put into action. … |
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Marketing & Management: Strategies for the Small Business … |
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Success Marketing Strategies For Your Wall Murals Online Business … |
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Ocean-Opoly $18.97 There’s something fishy about Ocean-Opoly. It’s all the fun of a large-scale aquarium without having to set it up or clean it. This game features all kinds of ocean life with details about each one on the backs of the deeds. You’ll swim around the board as a crab, fish, shark fin, lobster, starfish, or seahorse. Collect your blocks of water and turn them in for the big fish to collect the most san… |
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Rich Dad Cashflow 101 board game (VHS/Audio Tape) $79.99 Learn how to get out of the Rat Race and onto the fast track where your money works for you instead of you working hard for your money. Use this game to practice real world investing with play money. Cashflow 101 is an educational board game that teaches accounting, finance, and investing at the same time. It makes learning fun. Cashflow 101 is recommended for adults and children age 10 and older…. |
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Imperial $37.16 Europe in the age of imperialism. Internationally operating investors aim for the highest political influence in Europe. By giving credits they gain influence over the six imperial nations Great Britain, Germany, Russia, Austria-Hungary, Italy and France. These nations desperately need money to build up their economy and to buy troops and fleets. With their growing power in Europe, they collect mo… |
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Double Car Charger with tips including a tip for the Sony PRS-500 Digital Reader Book – uses Gomadic TipExchange Technology $29.95 Split The Differences. Travel In Peace. No more arguments about whose device takes priority: whether you’re on a road trip with your sales team or taking the family to the beach; Gomadic’s Sony PRS-500 Digital Reader Book Rapid Dual Car Charger makes traveling fun again. Compatible with Gomadic’s innovative TipExchange Technology that works with thousands of mobile devices; the Sony PRS-500 Digita… |
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The Sims 2 University Expansion Pack $6.99 The Sims 2 University PC… |
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$ix-figure Freelancing $5.73 Is it possible to give up your nine to five job and make more money as a full-time freelancer? Absolutely. Six-Figure Freelancing shows writers how to make the most of the ballooning freelance industry by adopting a business-like approach to their craft, while offering insightful, first-hand advice to help maximize time and profit. – Includes worksheets and templates to assess and establish the best possible business strategy- Advice on time management and repurposing material for multiple markets, as well as how to gain a competitive edge in a growing market |
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10-10-10: A Life-Transforming Idea By Suzy Welch $11.99 <B>From columnist and bestselling author Suzy Welch comes a powerful, proven strategy for clarifying life choices.</B> <P> We all want to lead a life of our own choosing. But in today’s accelerated world of competing priorities, confounding options, and information overload, we can find ourselves steered by impulse, stress, or expedience. Are our decisions the right ones? Or are we being governed, time and again, and against our best intentions, by the demands of the moment? With <I>10-10-10, </I>Welch proposes a transformative solution to this pressure, helping us tease apart our deepest goals and values, candidly face our fears and dreams, and rid ourselves of frustration and regret. <I>10-10-10 </I>has shown its effectiveness in decisions large and small, routine and radical, getting us out of neutral at home, in love, and at work. Across the board, this immensely useful and revelatory idea provides us with the tools to regain control of our choices—and ultimately reclaim our lives. |
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10-10-10: A Life-Transforming Idea By Suzy Welch $15 <B>From columnist and bestselling author Suzy Welch comes a powerful, proven strategy for clarifying life choices.</B> <P> We all want to lead a life of our own choosing. But in today’s accelerated world of competing priorities, confounding options, and information overload, we can find ourselves steered by impulse, stress, or expedience. Are our decisions the right ones? Or are we being governed, time and again, and against our best intentions, by the demands of the moment? With <I>10-10-10, </I>Welch proposes a transformative solution to this pressure, helping us tease apart our deepest goals and values, candidly face our fears and dreams, and rid ourselves of frustration and regret. <I>10-10-10 </I>has shown its effectiveness in decisions large and small, routine and radical, getting us out of neutral at home, in love, and at work. Across the board, this immensely useful and revelatory idea provides us with the tools to regain control of our choices—and ultimately reclaim our lives. |
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100 SOA Questions: Asked and Answered $18.77 100 SOA Questions brings together authoritative answers to the most crucial questions business, technical, and architectural decision-makers ask about SOA. It draws on the immense experience of two SOA experts who’ve participated in more than 100 SOA projects in the roles of architect, designer, consultant, technical manager, and strategist.Organized to reflect the Open Group’s Open Services Integration Maturity Model (OSIMM), this book provides fast, convenient access to information about all facets of SOA planning, implementation, management, and utilization.This book will be an invaluable resource for all executives, architects, and practitioners who have just started their SOA journey or are well underway.In-depth answers to questions about SOA topics such as• SOA Concepts and Planning• Business Strategy• Organization and Support• Governance• Methods and Techniques• Applications• Architecture• Information Management• Infrastructure• The Future of SOA100 SOA Questions answers the most critical questions executives and practitioners have about SOA. Kerrie Holley and Dr. Ali Arsanjani draw on their unsurpassed experience from hundreds of SOA projects conducted worldwide.• Why should business stakeholders care about SOA?• What is the return on investment (ROI) of SOA adoption?• What is flexibility and how does SOA deliver on this promise?• Should service development be centralized in service centers?• How should services be identified or specified to maximize reuse?• How do SOA methods reduce the lifetime costs for applications?• How can organizational barriers to SOA success be removed?• What changes with application development when SOA is introduced?• How does architecture change as a result of SOA adoption?• What is a canonical message model?• How does the SOA |
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1001 Ways to Inspire Your Organization, Your Team and Yourself $3.25 Motivation is the single most important management strategy a business person needs to ensure his or her professional, personal, and organizational success. 1,000 Ways to Inspire Your Organization, Your Team, and Yourself shows how to re-apply motivation in every area. |
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21st Century Online Home Business Strategy Blueprint $28.71 21st Century Online Home Business Strategy Blueprint |
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3 Elements For Effective Recruiting-Vol. 8b $9.65 If a key to an organization’s success is its talent, does it make sense to position the activity for replacing talent as a simple action of interviewing new candidates? How can a company find the right talent without knowing clearly what it needs; without having a clearly defined job description that spells out the specific core competences for the function; without a strategic recruiting process for hiring the right person the first time? The reality is too many organizations fail to make recruiting a priority and waste resources on ineffective hires.There’s a tendency for some companies to assume that the job descriptions stored in their HR databases and trundled out whenever someone leaves or when senior management decides to expand a business are gospel, despite the lack of any current organizational or job analysis. Is it conceivable, then, that the recruitment process in many organizations is invalid or unreliable for both measuring employee effectiveness and finding the right talent the first time? 3 Elements for Effective Recruiting is Volume 8b of the Howatt HR Consulting Talent Management Series that has been developed to promote strategic talent management considerations. One core element in hiring the right talent the first time is a recruiting strategy that’s aligned to the organization’s needs. It should take into consideration factors such as on-boarding. On-boarding is a strategic program to assist new hires to learn, fit into the organizational culture, and develop relationships with employees. These are important factors for influencing employee satisfaction and driving retention and productivity. The three elements in this book provide leaders with coreconsiderations for effective recruiting, strategic planning, and process and implementation.Dr. William A. Howatt, is CEO of Howatt HR Consulting Inc., a strategic human resources management company that focuses on assisting companies to gain a significant competitive edge by minimizing |
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30-Minute Social Media Marketing: Step-by-step Techniques to Spread the Word About Your Business $17 BIG PRESENCE isn’t just for BIG COMPANIES anymore!A social media marketing handbook for small business owners on the goSocial media has opened the door to anyone who wants to promote themselves—including small businesses. Designed specifically for busy small business owners, this book puts you on the fast track to maximizing your business’s visibility and generating profits—regardless of the size of your marketing budget or the time you have to devote to it.30-Minute Social Media Marketing provides 22 short chapters packed with real-world examples, templates, sample marketing procedures, and screen shots taking you step-by-step through the essentials. With little time and effort, you will master the arts of:Blogging and microblogging Social networking and bookmarking Audio and video E-books and webinars Direct and indirect marketing Brand and relationship building Word-of-mouth marketing Expanding your reach and establishing your positionIntegrating with traditional marketingEvaluating resultsBy the end of the book, you will have completed a social-media marketing plan that produces real results and created a strategy for future marketing plans—all in just 30 minutes a day. |
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30-Minute Social Media Marketing: Step-by-step Techniques to Spread the Word About Your Business $17 BIG PRESENCE isn’t just for BIG COMPANIES anymore!A social media marketing handbook for small business owners on the goSocial media has opened the door to anyone who wants to promote themselves—including small businesses. Designed specifically for busy small business owners, this book puts you on the fast track to maximizing your business’s visibility and generating profits—regardless of the size of your marketing budget or the time you have to devote to it.30-Minute Social Media Marketing provides 22 short chapters packed with real-world examples, templates, sample marketing procedures, and screen shots taking you step-by-step through the essentials. With little time and effort, you will master the arts of:Blogging and microblogging Social networking and bookmarking Audio and video E-books and webinars Direct and indirect marketing Brand and relationship building Word-of-mouth marketing Expanding your reach and establishing your positionIntegrating with traditional marketingEvaluating resultsBy the end of the book, you will have completed a social-media marketing plan that produces real results and created a strategy for future marketing plans—all in just 30 minutes a day. |
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3G Marketing on the Internet $18.6 For businesses that are either planning to launch a new e-business or increase the profits of an existing one, this book provides techniques and methods to increase effectiveness and growth. Approaches to viewing a company’s foundation introspectively through products, services, branding, target markets, online objectives, and budget are discussed, as is how to objectively evaluate the effectiveness of a website. Proven online marketing techniques such as link strategy, mail lists, content site advertising, newsgroup marketing, viral marketing, RSS, blogvertising, behavioral advertising, and emerging techniques are outlined. Guidance in the areas of creating the right interface, design and brand integrity, online copy and quality content, persuasive navigation and functionality is also given and methods for campaign testing, measuring metrics, and analysis are covered. |
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4 Elements For Reducing Stress In The Workplace-Vol. 7b $19.95 Talent management is a critical strategy for the future hopes for many organizations’ competitive advantage. Surveys keep warning about the looming talent shortage and how challenging it is today to not only find but to keep good people. One element that is critical in any strategic approach to talent management is understanding and recognizing the kinds of stresses that are operating throughout an organization (e.g., ineffective management, toxic workplaces, and rusted or burned out employees). Organizations continue to see rising costs in disability management, increased sick time, and greater numbers of employees applying for short-term psychological stress leave. With these rising costs organizations are taking on added financial burden that provides no direct value to profitability.Talent management programs must consider what is within an organization’s control to mitigate stress. The cost of doing nothing is growing in epidemic proportions for many organizations but fortunately many are making a much more concerted effort to facilitate and promote employee health and healthy work conditions. 4 Elements for Reducing Workplace Stress is Volume 7b of the Howatt HR Consulting Talent Management Series that has been developed to promote strategic talent management considerations.Volume 7b Introduces four elements that will help an organization facilitate discussions on the current level of stress within its workforce and the risks and strategies for assisting employees to manage their current stress levels. Each of the four sections has been developed to assist human resource and business leaders to discuss what their organization is doing well to reduce organizational andindividual stress and what opportunities are available to make the work environment better. A core pillar for effective talent management is to retain a healthy and productive workforce.William A. Howatt, PhD, EdD, Post Doc Behavioral Science UCLA School of Medicine, is CEO of Howatt HR |
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49 Marketing Secrets That Work to Grow Sales $13.1 49 Marketing Secrets is a book that was conceived to fill the void on marketing books that is tailored to the small business owner. Many of the problems I have solved with my clients are marketing problems: they don’t understand marketing, they don’t know who to trust, they don’t know what to do. The objective of the book is to provide an inexpensive and safe place for mall business owners to turn to receive trusted advice from people who have been there. The book was written by marketing experts and business owner and it describes what they implemented to grow their business. We can all become great marketers. In this book you will discover: 9 Winning Marketing Strategy 8 Branding and Corporate Image Strategies 6 Media Strategies 3 Networking strategies 9 Technology-Based Marketing Strategies 6 Event Strategies 8 Sales Strategies. |
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6 Secrets to Startup Success: How to Turn Your Entrepreneurial Passion into a Thriving Business $21.95 So you’ve got yourself a terrific business idea—and you’ve finally decided to go for it. If you’re going to take your startup from the initial burst of inspiration all the way through to the outstanding, “knock-it-outta-the-park” success you know it can be, you’re going to have to keep that excitement, that spark of passion, alive through all the setbacks, hurdles, and lean periods every business is sure to experience. But what if that’s not enough? Here’s the harsh reality: Most new businesses fail within a few years of launch. And nearly all of those startups have been led by people with that same kind of passion and drive that you feel about your own venture. Drawing on fascinating research and filled with compelling real-life stories of both success and failure, this groundbreaking book explores the benefits and dangers of startup passion, and it reveals key principles you need to follow to ensure your big idea is on the right track. In 6 Secrets to Startup Success, you’ll learn how to: • Elevate Founder Readiness. The most fundamental driver of your startup’s early success or failure is you. This book shows you how to take an honest look at yourself as a founder, align your skills and your role with your venture goals, and aim your enthusiasm in productive directions. • Cultivate a Market Orientation. All healthy businesses are rooted outside the founder, in the marketplace. Connect your business concept to a vibrant, real-world market, identify and get to know your core customers, and execute on your market opportunity. • Develop a Clear, Compelling Math Story. Guard against the dangers of rose-colored planning by articulating a business model and strategy, thinking clearly about profitability and growth, and ensuring ample funding so your venture has room to thrive. • Execute with Focused |
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60-Minute Brand Strategist: The Essential Brand Book for Marketing Professionals $24.63 Understanding the creation and nourishment of great brands is critical to marketers. Any organization that provides a product or service needs to communicate its availability and benefits to its customers – a strong brand is the essential medium in this process. This book is an essential guide for every brand marketers in the 21st century. 60-Minute Brand Strategist provides a proven approach to guide brand strategy development and many of the tools and techniques introduced in this book has traditionally been regarded as secrets. These techniques are used by the world’s most successful and valuable brands. The author brings the fundamental of brand strategy development to a higher level in an easy to understand and practical way. Powerful brand management is as vital to an entrepreneur or small business as it is to a large, multinational organization. A companion and resource for those involved in brand issues, 60-Minute Brand Strategist provides tools and frameworks that are readily applicable in a practical sense. In this revised edition, updated new cases and examples were added. As one reviewer puts it: This book not only gave readers a good conceptual overview of branding but went one step further in giving step-by-step details of how to do it. |
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89 Seconds to Leadership Success $15.95 89 Seconds to Leadership Success is packed with fifty strategies designed with the busy business leader and entrepreneur in mind. Each strategy is pulled from the author’s two decades of award-winning corporate leadership experience, and can be read and implemented immediately. Whether you’re new to leadership or have been in a leadership role for years, this book will instantly become your most powerful resource. |
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A Book of Five Rings: The Classic Text of Principles, Craft, Skill and Samurai Strategy that Changed the American Way of Doing Business $17.95 This classic book of strategy is now available on cdMiyamoto Musashi was renowned in his own time as an invincible warrior, a master artisan, an author, and philosopher. Today, his philosophy is still revered by the Japanese and used as a guide for daily decision-making—and business strategy. He wrote A Book of Five Rings not only as a thesis on doing battle, but also as a way to approach and live all aspects of life—”any situation where plans and tactics are used.” When A Book of Five Rings first appeared on North American bookshelves in 1974, its message took the business community by storm. It provided insight into the then-emerging Japanese influence and offered a new way to think about business. It instantly became a vital tool for assured success and has remained so ever since.The principles in this work are as true today as they were over 300 years ago, and are as valid for business negotiations as for hand-to-hand combat. Based in the principles of Zen and advocating a hands-on approach to mastering the skills for winning, A Book of Five Rings is very likely the most perceptive guide to strategy ever written. |
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A Business in Risk $21.72 Jardine Matheson & Company is perhaps best known through James Clavell’s Taipan. The firm played an important role in the founding of Hong Kong, but its growth in the 20th century, through acquisition and divestiture, has never been adequately explored until now. This is not only the first study of Jardine Matheson to systematically uncover the industrial logic of its growth strategy; it is also among the first studies of the Hong Kong trading industry as an adaptive ecosystem based on trade, equity, and debt relationships that reduced business risk. Understanding the experience of Jardine Matheson will prove valuable to anyone who is eager to learn the lessons of adaptation and survival that marked not only the first period of globalization, but its current incarnation as well. |
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A City Transformed $70.53 As was true of many American cities, Lancaster, Pennsylvania, adopted urban renewal programs in the postwar years to revitalize a downtown that was experiencing economic decline. As the commercial and residential infrastructure of the city decayed, people and jobs migrated to the suburbs. Urban renewal was supposed to make the downtown viable again as a site for both businesses and residences. But as David Schuyler shows in A City Transformed, redevelopment in Lancaster resulted in more failures than successes.Beginning in the 1950s, the Lancaster Redevelopment Authority implemented a comprehensive revitalization program that changed the physical shape of the city. In attempting to solidify the retail functions of the traditional central business district, redevelopment dramatically altered key blocks of the downtown, replacing handsome turn-of-the-century Beaux Arts structures with modernist concrete boxes and a sterile public square. The strategy for eliminating density and blighted buildings resulted in the demolition of whole blocks of dwellings and, perhaps more important, destabilized Lancaster’s African American community.A City Transformed is a compelling examination of a northern city struggling with its history and the legacy of segregation. But the redevelopment projects undertaken by the city, however ambitious, could not overcome the suburban growth that continues to sprawl over the countryside, or the patterns of residential segregation that define city and suburb. When the Redevelopment Authority ceased operating in 1980, its legacy was a city with a declining economy, high levels of poverty and joblessness, and an increasing concentration of racial and ethnicminorities — a city very much at risk. In important ways what happened in Lancaster was the product of federal policies and national trends. As Schuyler observes, Lancaster’s experience is the nation’s drama played on a local stage. |
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A Country Is Not a Company $8.95 Nobel-Prize-winning economist Paul Krugman argues that business leaders need to understand the differences between economic policy on the national and international scale and business strategy on the organizational scale. Economists deal with the closed system of a national economy, whereas executives live in the open-system world of business. Moreover, economists know that an economy must be run on the basis of general principles, but businesspeople are forever in search of the particular brilliant strategy. Krugman’s article serves to elucidate the world of economics for businesspeople who are so close to it and yet are continually frustrated by what they see. |
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A Day with a Perfect Stranger $12.95 For Mattie Cominsky, it seemed like the final straw when her husband returned home with an improbable story about sharing dinner with Jesus. Convinced that her spouse has trespassed into temporary insanity, she fashions an exit strategy that begins with a business trip “breather.” On the plane, Mattie discovers how “a perfect stranger” can help her through life’s most problematic moments. |