Yiwu Toys “strategy Games Are Played”: Core Competence
Chinese toys distributed in Yiwu, Zhejiang, Guangdong and other places. Toys have to reform and opening up, Guangdong opportunities, in the last century, the rapid rise of eighties, formed as the main mode of processing orders production and management system, to become one of most toys; and Yiwu toy industry leader in the market driven, formed a trade sale as the main mode of production and management system, has become the other pole of Chinese toys.
Driven by the market leader, after 20 years of development, the city toy industry are currently operating more than 2,250 households, total sales of more than 60 billion yuan. At the same time, many operators, “lead business change jobs,” the development of toy production process, and the emergence of a “Story”, “super its special”, “Jingxin”, “Little Angel” and a number of enterprises with certain scale . At present, Yiwu has more than 400 toy manufacturers, the annual GDP of more than 20 billion yuan. Practitioners in the industry for more than 30,000. Especially in recent years, Yiwu increase in the number of local productive enterprises, and the scale of GDP in recent years at an average annual rate of more than 20% of rapid growth.
And Domestic Toys Producing a single processing trade in Guangdong province, mainly the formation of different sales network to market the toy industry trade started in Yiwu built a worldwide sales network. Yiwu market toy merchandise within 5 days of radiation to the whole country can be in all cities above county level, 50 days, you can enter more than 200 countries and territories worldwide. Yiwu in sales, especially sales of party autonomy Mask There is a strong advantage.
Is the marketing advantage, Yiwu market concentration on the ability of the toy industry growing, domestic products have to occupy all kinds of toys, Yiwu market, selling to the world through here. At present, Yiwu market, all over the country gather various categories of toy products, such as plastic toys in Guangdong, Shenzhen Electronic Toys Fujian’s remote control car toys, wooden toys and Zhejiang Christmas, plush toys, etc. Most of Jiangsu Province gathered in Yiwu. New anime toys such as Red Cat and Blue Rabbit, Wizard century, were also regarded as the main market, Yiwu. Yiwu has become a national and global toy industry products, and information exchange center.
Already made the international market under the College Entrance Examination papers
Yiwu toy industry despite the aggressive, but also facing a severe test. College Entrance Examination papers international toy market in fact has been made in four or five years ago, down –
Of Yiwu toy industry in which the external business environment, there are two distinct phenomena requiring greater attention. These two phenomena are fully promote competition in the market environment, competitive conditions and competition rules changes occurred: first, the rapid development of modern science and technology, especially information technology, the development of trade brought about change in the way; Second, global economic integration, particularly After accession to WTO has brought changes in the macro market environment factors.
Challenges: marketing model With the acceleration of information, e-commerce challenge traditional market business model. Yiwu market, operating more than 2,250 households, mostly based on traditional products, merchants face to face transactions based on business, science and technology for all kinds of information more and more “transparent.” How to combine e-commerce and markets, building a new marketing mode, the toy industry as a major challenge in Yiwu.
Deeper, the Yiwu market is the accumulation of the toy industry, also need to address how to attract more manufacturers to enter the toy market, Yiwu, Yiwu market in the way of marketing to further enhance the consolidation of Yiwu center of the toy industry products and information exchange center, and function.
Challenge 2: Product Innovation As a microcosm of China’s toy industry, Yiwu City, on the whole toy industry is still a typical labor-intensive traditional industries. Although the toy industry has a number of companies have some creative ability, but overall, toy product innovation capability to meet the challenges of the world toy market, there are still forces the difficulty is not enough. Toy Company The large number of very rare toy designer, toy production in following the market-followers phenomenon, not yet-known brands.
Third challenge: a variety of barriers
Degree of integration of economic globalization, increased Yiwu toy industry faces increasingly harsh business environment. Technical barriers to the international market, the standard barrier, human rights, barriers, anti-dumping barriers have started exports of Chinese toys is becoming increasingly difficult. For example, toy 2003, amended the relevant standards, making it more rigorous and complete; 2006 introduced a six toys must pass national CCC certification policy; last year’s Western market recall of Chinese-made toys, large-scale events, etc. .
Win in the strategy: to build the core competitiveness
Strategic concept was originally a military area. With the social development, more and more the word is applied to economic, technological and other fields. The face of competition, competitive conditions, intense competition rules changes, the College Entrance Examination scripts Yiwu Toy Industry Association to write the theme is “strategy”, through holistic, long-term, fundamental goal of positioning the establishment of an effective integration of resources, specific plans the implementation of the other, the long-term work to build the core competitiveness.
Yiwu Toy Industry Association was founded in 2002. Inception, the Association on the preliminary set of strategic objectives, dedicated to Yiwu toy industry across the country and the world stand firm in the same industry, and win its rightful place. After long-term research and collaborative exchange and constant exploration and practice, the association was established last year by the end of the “Yiwu toy industry as the main development center of innovation, integration and other resources to promote” the overall strategic planning – to seek and strengthen the core competitiveness to solve the above problems and adapt to new situations.
Of these years, including Yiwu toys, including the development of China’s toy industry status quo, with the overall industry innovation is weak, the lack of independent brands, a lack of response to market conditions, competition begins as a toy cultural competition, massive cluster pattern is adjusted and some other features, it has become a toy trade associations to formulate development strategies.
The army attack plan: the toy industry to seek strong policy for the five
Although the Chinese toy industry of the enormous difficulties, however, Yiwu Li Jhangsin Toy Industry Association, vice president of floor of their progress, Tong Yuanzhi have such confidence in the development of Yiwu toy.
Their analysis, Yiwu toy industry is facing at least the following opportunities:
First Innovation Opportunities.
About the Author
I am China Manufacturers writer, reports some information about chaise couch , futon sofa beds.
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